9 Of The Best Infographic Examples Of 2021
Data visualizations are often used in infographics and may make up the entire infographic. There are many types of visualizations that can be used to represent the same set of data. Therefore, it is crucial to identify the appropriate visualization for the data set and infographic by taking into consideration graphical features such as position, size, shape, and color. There are primarily five types of visualization categories – time-series data, statistical distributions, maps, hierarchies, and networking. Infographics are highly effective visual communication tools. They do not require the money or resources it takes to create other forms of visuals, such as video content, yet they can deliver extraordinary returns on investment .
Do infographics need pictures?
An infographic doesn’t need long paragraphs and jumbles of text to convey information. What it needs is to make use of pictures, graphics, and other images to present data in a very visually stimulating way that people will understand, appreciate – and enjoy.
The infographics created by Peter Sullivan for The Sunday Times in the 1970s, 1980s, and 1990s were some of the key factors in encouraging newspapers to use more infographics. Sullivan is also one of the few authors who have written about information graphics in newspapers. Likewise the staff artists at USA Today, the United States newspaper that debuted in 1982, established the goal of using graphics to make information easier to comprehend. However, the paper has received criticism for oversimplifying news stories and for creating infographics that some find emphasize entertainment over content and data. Tufte coined the term chartjunk to refer to graphics that are visually appealing to the point of losing the information contained within them.
Incorporate icons, maps and charts to create an impressive design. Venngage has relatively few templates which can be a problem for amateur designers. That said, Venngage has an advanced design option for greater control of the objects and graphics. The infographic can be shared on social media, embedded on the site, or downloaded as a PDF or image file.
But from an artistic perspective, its templates feel somewhat limited. This souped-up infographic adds a layer of interactivity to traditional design features. It allows users to reveal information through actions like clicking on buttons, zooming in on specific areas and selecting from dropdown menus. That level of interactivity allows for a more personalized user experience and also directly engages readers by making them active participants. Heavy on design and light on copy, infographics are among the most powerful visual components of content marketing. With more graphics than copy, infographics may seem like the picture books of content marketing. However, I’m sure you’re not surprised to find that it takes a lot to get there.
Index charts are ideal to use when raw values are less important than relative changes. It is an interactive line chart that shows percentage changes for a collection of time-series data based on a selected index point. For example, stock investors could use this because they are less concerned with the specific price and more concerned with the rate of growth. Stacked graphs are area charts that are stacked on top of each other, and depict aggregate patterns. They allow viewers to see overall patterns and individual patterns.
Thanks to tools such as infographic makers and infographic design templates, creating your own original infographic is simple. You can create a compelling visual in minutes with the right resources. If you don’t feel confident in your ability to create an infographic yourself, a digital marketing firm can help. Keep in mind that only sharing an infographic once really sells all of your hard work short.
Like other content marketing assets, there’s a significant amount of planning, research and creativity that goes into creating infographics. Organizing an infographic in a way that makes sense and that keeps the viewer interested is not always easy, but it’s part of the job for most infographic designers. Usually, you will be given a lot of data and will need to create a visual story out of it.
This allows the viewer to see if the plot values are similar and if the two are linearly related. SPLOM is a technique that represents the relationships among multiple variables. It uses multiple scatter plots to represent a pairwise relation among variables. Another statistical distribution approach to visualize multivariate data is parallel coordinates. Rather than graphing every pair of variables in two dimensions, the data is repeatedly plotted on a parallel axis and corresponding points are then connected with a line.
You can reuse the graphics to further leverage the content and enhance ROI. For starters, slice infographics into several thumbnails so you can keep sharing them with fresh imagery. As long as you repurpose the surrounding copy to support the highlighted section, you’ll keep grabbing viewers’ attention. You can also pull out specific data points to embed in other pieces of content as well as inspire future blog or social post ideas. Alternatively, you can hire a designer to create entirely original content. Many content marketing agencies – Brafton included – have in-house graphic design teams that work with strategy and editorial teams to create infographics. Your budget may determine which option is right for you, but keep in mind that quality and results can be worth the investment.
How To Make An Infographic
This can be challenging at first, but you can follow some general rules to make things easier. Of course, just as Web 2.0 changed 1.0, today’s infographics are far more eye-catching than simple pie charts and bar graphs. Infographics are visual representations of information, or “data viz” as the cool kids call it these days. The term “data viz” comes from “data visualization,” which implies that sets of data will be displayed in a unique way that can be seen, rather than read.
- Venngage has relatively few templates which can be a problem for amateur designers.
- Through a couple of easy to follow steps, your infographic can be ready for distribution in a short time.
- Incorporate icons, maps and charts to create an impressive design.
- The infographic can be shared on social media, embedded on the site, or downloaded as a PDF or image file.
- While most other infographic tools can be used on a wide range of design projects including reports and slideshows, Venngage is focused on infographics.
This visualization should not be left up to interpretation, it should instead be designed in a way that provides a universal conclusion for all viewers. In the simplest terms, infographics are not too different than the charts and graphs that programs like Excel have been spitting out for years. Some modern infographics do not even contain data visualization, and instead are simply a colorful and succinct ways to present knowledge.
Essential Entrepreneur Mantras #infographic
Many businesses use infographics as a medium for communicating with and attracting potential customers. Referred to by The New York Times as the “da Vinci of Data”, Tufte began to give day-long lectures and workshops on the subject of infographics starting in 1993. To Tufte, good data visualizations represent every data point accurately and enable a viewer to see trends and patterns in the data. Tufte’s contribution to the field of data visualization and infographics is considered immense, and his design principles can be seen in many websites, magazines, and newspapers today. Infographics (a clipped compound of “information” and “graphics”) are graphic visual representations of information, data, or knowledge intended to present information quickly and clearly.
In addition to these common infographics, alternatives include stem-and-leaf plots, Q-Q plots, scatter plot matrices and parallel coordinates. For assessing a collection of numbers and focusing on frequency distribution, stem-and-leaf plots can be helpful.
However, they do not support negative numbers and make it difficult to accurately interpret trends. Instead of stacking each area chart, each series is individually shown so the overall trends of each sector are more easily interpreted. Horizon graphs are a space efficient method to increase the data density of a time-series while preserving resolution. With the popularity of social media, infographics have become popular, often as static images or simple web interfaces, covering any number of topics. Such infographics are often shared between users of social networks such as Facebook, Twitter, Pinterest, Google+ and Reddit. The hashtag #infographic was tweeted 56,765 times in March 2012 and at its peak 3,365 times in a span of 24 hours.
Infographics, when done right, can demonstrate to your customers that you are a brand that wants to engage with users, spread accurate information, and keep them informed. The benefits of using infographics can translate into more leads, lower bounce rates, and more conversions. Infogram is a design tool for those who love numbers and data. Its strong data visualization chops help you create simple infographics from complex data sets.
The advantage of parallel coordinates is that they are relatively compact, allowing many variables to be shown simultaneously. Time-series data is one of the most common forms of data visualization. Examples of graphics in this category include index charts, stacked graphs, small multiples, and horizon graphs.
The numbers are binned based on the first significant digit, and within each stack binned again based on the second significant digit. On the other hand, Q-Q plots compare two probability distributions by graphing quantiles against each other.
While most other infographic tools can be used on a wide range of design projects including reports and slideshows, Venngage is focused on infographics. Through a couple of easy to follow steps, your infographic can be ready for distribution in a short time.
They can improve cognition by utilizing graphics to enhance the human visual system’s ability to see patterns and trends. Similar pursuits are information visualization, data visualization, statistical graphics, information design, or information architecture.
If you plan to lean on a content marketing agency to create infographics, the size often determines the price of the graphic. While these graphics perform like images, the copy allows them to tell a more complete story. You can easily share infographics with your audience, and you’re likely to see traction across multiple channels with their wow-factor visuals and easily digestible copy.
Infographics have evolved in recent years to be for mass communication, and thus are designed with fewer assumptions about the readers’ knowledge base than other types of visualizations. Isotypes are an early example of infographics conveying information quickly and easily to the masses.
As highly linkable and shareable pieces of marketing content, infographics can also serve as convincing sales tools. Infographics are an important component to any well-rounded content marketing strategy. Marketers can create infographics for a variety of reasons, using them to grab audience attention, educate viewers and drive engagement via multiple platforms. Their eye-catching visuals are perfect for social media, email newsletters and even other websites. The three parts of all infographics are the visual, the content, and the knowledge. There are two different types of graphics – theme, and reference. Theme graphics are included in all infographics and represent the underlying visual representation of the data.
Fifty-three percent of the 30 most-viewed infographics on the infographic sharing site visual.ly did not contain actual data. Statistical distributions reveal trends based on how numbers are distributed. Common examples include histograms and box-and-whisker plots, which convey statistical features such as mean, median, and outliers.
Reference graphics are generally icons that can be used to point to certain data, although they are not always found in infographics. Statistics and facts usually serve as the content for infographics and can be obtained from any number of sources, including census data and news reports. One of the most important aspects of infographics is that they contain some sort of insight into the data that they are presenting – this is the knowledge.