Average Revenue Per User
This could include adding in extra features to attract users to more premium plans, or lowering the monthly rate if a user pays upfront for the year. ARPU in its purest form is pretty simple math as we mentioned above. It’s the ratio between revenue generated in a specific time period and the number of users in that same time period. In terms of mobile user acquisition, ARPU also complements the cost of media metrics such as cost per install , or cost per action . Comparing between them h […]