Best Practices For Your Internal Communication Strategy

Rebecca also drives the development of new, innovative communications channels including online and digital tools, two-way feedback mechanisms and integration with site communications to reach non-online employees. Rebecca is also responsible for leading issues management and crisis communications activities and co-leads the Aerospace Women’s Council. Rebecca has extensive experience in all aspects of communications including public relations, media & analyst relations, marketing communications, event coordination and internal communications. According to a Bambu data report, 45.1% of millennials thought their company’s internal comms strategy was failing because critical messages were lost amidst other information. Mapping out your approach to communications more strategically can address information overload.

• She develops internal communications strategies and tactics to drive Aerospace business messaging to global Aerospace employees.
• Rebecca is also responsible for leading issues management and crisis communications activities and co-leads the Aerospace Women’s Council.
• Rebecca Clout, Director of Employee Communications at Honeywell Aerospace, joined the company in 2011.
• Rebecca also drives the development of new, innovative communications channels including online and digital tools, two-way feedback mechanisms and integration with site communications to reach non-online employees.
• Already, 98% of your employees are using a social media site in their free time, and 50% of that group already use these platforms to connect with your brand.

She’s passionate about all forms of storytelling and its impact on the way an organization is perceived. Sometimes called “corporate social network,” Intranet can be a powerful tool for fostering internal communication across large organizations. Intranet makes it easy for employees to see new content, and share relevant articles, guides, and ideas across teams and departments. Internal newsletters continue to be one of the most popular internal communication tools in the workplace. They allow you to aggregate and collate content and deliver less urgent information at set intervals. It’s a fairly low-cost method of communicating – generally, they are sent via email, which is something all employees have access to anyway.

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Surveys can help you determine employees’ perspectives on many aspects of your company. You can then take steps to change things, and then survey again at a later date to have data to show whether your measures were successful or not. Employees are used to using social media in their personal lives to share information with friends, and using it for work purposes is a logical step for many. There are some purpose-built platforms that you can only use within a company and other times companies may use established social networks like Facebook. As part of the internal communications toolkit, these are ways to quickly and informally share information and collaborate. Yet, at the same time, productivity improves up to 25% in organizations with connected employees. The reason for this is clear – your employees are your brand ambassadors.

They’re on the front line for your company, engaging with customers, sharing your messages on social media, and helping your business grow. With a defined communications strategy in place and a strong understanding of best practices, companies can create a stronger, more interconnected network of staff, all working towards a common goal. An effective internal communications strategy is a critical aspect of your organization’s daily operations. You may have best practices and procedures in place for communicating well with customers, partners, and even potential new hires, but the same level of care applied to your own employees can help build engagement.

Video Broadcasts

Sometimes, internal communications isn’t about passing news down the chain, sometimes it’s about fostering ways for employees to collaborate, and forums help do exactly that. Rather than be the point person for everything and everything, an effective communicator also facilitates other channels for people to speak to the right person.

Filza is in charge of ContactMonkey’s content marketing initiatives and partnerships. She has written numerous articles and blogs on employee engagement, internal communications and email marketing. After working within journalism and advertising, Filza shifted her focus towards crafting unique narratives that help improve company culture.

It’s designed as a centralized channel for internal communications where employees can gather, share and access information. An intranet is often used as a single point for employees to stay connected to what’s happening within the company. ​Scope—The subject of managing organizational communication encompasses formal and informal communication throughout an organization, including communication to employees, with employees and from employees to upper management. Collaboration software helps to keep your team’s communications in one place.

How To Use Video As An Internal Communication Tool:

A video chat tool allows different people to connect via a voice call, or voice and video call, via the internet. With many teams located across continents, or different offices, internal communication often means transatlantic communication. Teams that need to communicate regularly need the tools to be able to do so effectively. This is where video chat tools come in as an important part of the internal communication arsenal. Without a way to create virtual meetings, teams are restricted to written communication and we all know that sometimes you need to get face-to-face (or screen-to-screen) to thrash an idea out.

Whether internal or external, your corporate communications toolkit is essential for communicating your messages and maximizing your outreach and engagement with your target audiences. So, take the time to evaluate what you have, what you need and make sure your content is always fresh, relevant and engaging. Effective internal communication tools are the essential elements for building employee engagement and getting everyone at your organization humming. Whether your goals are ambitious or more modest, combining any of these suggestions should provide you with a solid foundation for internal communications. Many companies view internal communication as something that’s top down, from the directors of the company to the employees. The way employees communicate with each other is conducive to great work. That’s why tools that actively encourage employees to communicate more effectively are so important.

Free Internal Communication Tools And Resources

A data report on internal comms from Bambu discovered 29% of employees believe their current internal comms tools aren’t working. Find where your company sees the most bottlenecks and see if these numbers relate to your communication strategy. For it to be successful, there should be some tools in your internal communications toolkit intended for two-way communication between management and employees.

Already, 98% of your employees are using a social media site in their free time, and 50% of that group already use these platforms to connect with your brand. Rebecca Clout, Director of Employee Communications at Honeywell Aerospace, joined the company in 2011. She develops internal communications strategies and tactics to drive Aerospace business messaging to global Aerospace employees.

It’s particularly useful for working on projects as well as breaking down “silos” and sharing knowledge with other areas of the organization. They can also be useful in your internal communications toolkit when you have remote workers or project team members based in different geographic locations. Having the best internal communications tools in your toolkit means your workplace will perform better, have fewer mistakes, be unified, and have higher engagement and morale levels. Every step you take towards improving internal communications is a positive one.

Instead of sending a message to everyone or only your c-suite, try partnering with key stakeholders in the organization to discuss what type of content would be necessary for their team. Rather than sending the same information to everyone , your internal communications strategy should focus on delivering relevant information to the right people, at the right time. Last but not least, it’s smart to analyze the number of roadblocks and project management issues. If your teams have consistent issues, this could be due to a lack of internal communication in your organization.

A well-designed, well-written, and eye-catching internal newsletter can help you share important information internally and build a positive team culture. Measuring your overall employee engagement metrics can provide deep insight into what your staff uses the most. Evaluate your current internal comm strategy to see if your employees feel open to discuss, share or comment on organizational content. Statistics on your internal communications show you if employees actually use your intranet. It also shows how they use your tools and if you’re able to reach others in the process. This means you can dissect your strategy and learn about what areas need more attention and what can be skipped. Consistent, well-written and professionally produced content requires strategy, planning, agility, flexibility, attention to detail and teamwork.

One we have been trying recently at ScreenCloud is Donut, where two employees are randomly matched to take part in a “get to know each other” Slack call. Employee team bonding tools are useful for companies that have a partly or fully remote team. They’re also useful for teams where communicating may not come as naturally, for example in Development teams where most energy is spent on solitary coding, rather than communication. No matter which online collaboration tool you decide to use for effective internal communications, you need to ensure it’s the right fit for the way your organization is structured. It is one of the best internal communication tools for online collaboration. Yammer facilitates team communication and streamlines internal communications by involving various teams on projects and ideas.